Outreach Engine

Tech Stack

Screenshots

Key Features

• AI-Powered Content Generation: Utilizes AI to generate personalized outreach messages, increasing engagement rates.
• HIPAA-Conscious Workflow: All automated and manual processes are designed to be mindful of patient data privacy standards.
• Mailgun Integration: Robust integration with the Mailgun API for reliable, high-volume email delivery and tracking.
• Analytics & Reporting: Provides a dashboard to track key metrics like open rates, click rates, and reply rates.

Challenges & Solutions

• Challenge: Integrating an AI model for safe and relevant content generation without compromising patient privacy.
  Solution: Developed a strict data sanitization pipeline that anonymizes all patient data before it is processed by the AI model.
• Challenge: Ensuring high deliverability and avoiding spam filters for automated outreach.
  Solution: Implemented Mailgun best practices, including custom tracking domains, DKIM/SPF records, and gradual warm-up schedules for new campaigns.